Rework

When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.

Book Description

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.


Signal vs. Noise in Book Form book review by Philip Moore
One of my biggest gripes about the early reviews to come out about Rework is that they had no substance. Words like "inspirational", "brilliant", and "rethink" generally trigger my BS alarm, so I really didn't know what to expect with Rework. I've been reading Signal vs. Noise, the design and usability blog by 37signals, for a few years now, and I've had plenty of time to become acquainted with Jason and David's style. That I even refer to them by their first names should clue you in to their style. They come across in writing as they do in their live webcasts and presentations: familiar. Point is, I've been irked by the longest by those vapid early reviews to come out. They meant nothing to me. Hopefully you'll find this review more much helpful for determining whether or not Rework is worth your time.

TL;DR Version: Buy the book if you have no idea what 37signals stands for. If you do, expect SvN on paper.

Long Version: If you've never heard of 37signals or read Signal vs. Noise and you're a business owner or someone who needs to buy a book for an "entrepreneur" (Jason and David prefer the term "starter"), then this is a pretty good book to purchase. It's 273 pages, but most of that is filled with white space and somewhat relevant artwork (almost too much artwork, really), so it's an easy read. From start to finish I spent just over a few hours reading Rework, and I'm no speed reader by any stretch of the imagination. Don't expect to be blown away by any revolutionary ideas, either. One of the early reviews to come out said, "The clarity, even genius, of this book actually brought me to near-tears on several occasions" (Tom Peters, New York Times bestselling author). I don't want to bad mouth the guy, because I don't know him, but that's some wicked crazy rad hyperbole. This is a simple book that's just a by-product of the blog. Nothing more, nothing less.

If you are someone who is very familiar with 37signals and has spent a considerable amount of time reading the blog, then don't feel like you need to pick up this book immediately. Don't get me wrong, $12 (or however much it costs when you buy Rework) is entirely worth it, if even just to have some good night time reading material. But if you think that Rework will bring you any additional insight into 37signals beyond what is available online, then you are thinking incorrectly. Rework felt like a package of SvN blog posts from 2007 to 2009. I'll explain why in a bit.

The Major Takeaways:

If you're strapped for cash and still want to take away lessons from this book, just read the table of contents and then cross-reference those words with the 37signals blog. Jason and David do a heck of a job being straightforward about what they are writing about. For example, "Ignore the real world" (page 13) can be found on their website. In fact, a whole bunch of their content from Rework can be found on their website. To wit:

"Learning from mistakes is overrated" (Rework, page 16): "Learning from failure is overrated" (Feb. 3rd, 2009)(SvN)
"Planning is Guessing" (Rework, page 19): "The Planning Falacy" (Jun. 12th, 2009) (SvN)
"Workaholism" (Rework, page 25): "Fire the workaholics" (Mar. 7th, 2008) (SvN)
"Enough with 'Entrepreneurs'" (Rework, page 28): "The word entrepreneur and its baggage" (Apr. 22nd, 2009) (SvN)
"Scratch your own itch" (Rework, page 34): "What's your problem?" (Getting Real)
"No time is no excuse" (Rework, page 40): "There's always time to launch your dream" (Mar. 10, 2009) (SvN)
"Outside Money is Plan Z" (Rework, page 50): "Fund yourself" (Getting Real)


And that's just the first 50 pages! You see where I'm going with this. If you are an avid reader of 37signals and have kept up with them for 6-12 months, then most of what you read in Rework will simply be a regurgitation of what's already been written online. That's why the early reviews really irked me. Is this book insightful? Clearly. Is it legendary or tear-worthy? Give me a break! The grand language is really making me distrust books, and if I didn't already know the great work that 37signals does or if I were not already a long time customer with 37signals, I wouldn't have bought this book. The flowery language of the early reviews just made me expect the world from Rework, and all I really got was the hardcover form of Signal v. Noise, with better edits and word choice.

I wouldn't write this long, rambling review if I wasn't passionate about the line of work that 37signals is in. I owe much of my organization and peace of mind to 37signals products, so count me as one of the 37signals "audience" members. I think Rework is an exceptional book in that it serves as a reminder of many of the lessons and "recipes" that Jason and David have given us through the years. It is definitely worth the money if you have not already internalized much of the lessons contained in the Rework table of contents. If you have, and you are an avid fan of Jason and David already, then there's really no need to read Rework unless you have some extra time on your hands.

And to Jason and David, if either of you actually read this review, then I hope in your next book you'll ditch the early BS reviews. That's my main gripe. If you want to recycle SvN from 2009-2011 and turn it into a book called ENHANCE! in 2012, that's fine by me. I'll be the first one in line to read it; but know that I, and many other readers, will expect to see the same stuff that we've already read on the blog. I love the work you two do; I mean I REALLY love the work that you two do. But come on. Don't set me up for the stars and then throw glitter in my face.

All in all I give Rework a 7/10. It's worth a read if you have no clue what 37signals stands for. Even if you do, buy the book for a friend or out-of-touch boss.

Who Moved my Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

The fear you let build up in your mind is worse than the situation that actually exists.

-Spencer Johnson 

Book Description
From one of the world's most recognized experts on management comes a charming parable filled with insights designed to help readers manage change quickly and prevail in changing times.


Amazon.com Review

Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.
Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out. --Lou Schuler

From Library Journal
This is a brief tale of two mice and two humans who live in a maze and one day are faced with change: someone moves their cheese. Reactions vary from quick adjustment to waiting for the situation to change by itself to suit their needs. This story is about adjusting attitudes toward change in life, especially at work. Change occurs whether a person is ready or not, but the author affirms that it can be positive. His principles are to anticipate change, let go of the old, and do what you would do if you were not afraid. Listeners are still left with questions about making his or her own specific personal changes. Capably narrated by Tony Roberts, this audiotape is recommended for larger public library collections.AMark Guyer, Stark Cty. Dist. Lib., Canton, OH

Traveling Light: Releasing the Burdens You Were Never Intended to Bear

The key is this: Meet today's problems with today's strength. Don't start tackling tomorrow's problems until tomorrow. You do not have tomorrow's strength yet. You simply have enough for today.

 Book Description

Weary travelers. You've seen them-everything they own crammed into their luggage. Staggering through terminals and hotel lobbies with overstuffed suitcases, trunks, duffels, and backpacks. Backs ache. Feet burn. Eyelids droop. We've all seen people like that. At times, we are people like that-if not with our physical luggage, then at least with our spiritual load. We all lug loads we were never intended to carry. Fear. Worry. Discontent. No wonder we get so weary. We're worn out from carrying that excess baggage. Wouldn't it be nice to lose some of those bags? That's the invitation of Max Lucado. With the Twenty-third Psalm as our guide, let's release some of the burdens we were never intended to bear.

About the Author (Max Lucado)
In just under two decades of writing, Max Lucado has accomplished more than most writers hope for in a lifetime. Most of his books have appeared on one or more best seller lists, including those published by the "New York Times," "USA Today," "Publishers Weekly," and the Christian Booksellers Association (CBA). Aside from hardcover books, Lucado's writings have also been published as children's books, videos, CD-ROMs, DVDs, music CDs, mass paperback booklets, apparel, giftware, bookmarks, calendars, study Bibles, workbooks, curricula, and plush products. In spring 2003, Hallmark/Dayspring Cards launched a new gift card line featuring excerpts from Lucado's writings--and has already sold more than one million cards.

All this success has drawn more than a little attention to a previously low-profile Texas author and minister. Lucado has been featured in a wide range of media, including "USA Today," "Larry King Live," and "NBC Nightly News." He has spoken at the National Prayer Breakfast before the President of the United States. He has traveled with internationally renowned musicians as a special speaker on their music tours, such as the highly successful "Come Together & Worship Tour" (sponsored by Chevrolet) with Grammy Award-winning artists Michael W. Smith and Third Day.

Journey to the Top
Lucado was born in 1955 in San Angelo, Texas, and raised in Andrews, Texas, the youngest of four children. His father was an Exxon oil field mechanic who, Lucado remembers, always smelled of grease cleaner. "It makes it easy for me to see a God who is loving and kind--because my dad was," he says. His mother was a nurse who grew up working in the cotton fields.

Lucado went through a period of rebellion against his parents' values and their God during his teens and into college. But it wasn't long before he found himself drawn back to his roots, back to God. He married, spent time serving as a missionary in Brazil, and returned to the States, where he began working as a church minister and writing on the side.

Secret to Success
From all accounts, Max Lucado is not a man consumed by sales, awards, and achievements. He often turns down media interviews since they impede on family and ministry commitments. He spends the bulk of his week serving as senior minister at Oak Hills Church in San Antonio, Texas. And he is truly surprised by his own success--more impressed by his one-in-a-million wife and three amazing daughters than by his successful writing career.

You can't believe how blessed I was - Book Review of iljc82
This is the first Max Lucado book (well, book) I've ever read and no words in my venacular can praise his work enough. It has so inspired and blessed me!

Traveling Light is based on the old (and one of the most famous Psalms) Psalm (23) by David the King. Lucado guides the reader with such tenderness, light-heartedness (and I mean it... You won't believe how quirky and witty he can get *Grin*) and insight into the very heart of the Psalm and God, eventually.

I enjoy thoroughly the way Lucado writes about his personal encounters as well as draws experience from others (from his wife to Moses) to illustrate each topical aspect of the Psalm. And it really helps you to see the big picture about vital life lessons such as pride, want and fear.

Apart from that, each topic is supported by reading references and questions that challenge you to probe further until you get a satisfactory answer for yourself! His intuition to human needs is amazing: Lucado is able to ask questions which I have long wanted to ask, and gives answers in his writing.

It's a brilliant book. What more can you ask for if a Psalm barely filling up a third of a page in a typical Bible is turned into sort of a guidebook comprising 220 pages? Truly, God must be in this writing. And if Max ever gets to read this book review, I'd like to thank him... For his modest sharing :o)

Man's Search for Meaning

When we are no longer able to change a situation, we are challenged to change ourselves.

Book Description

Psychiatrist Viktor Frankl's memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the experiences of those he treated in his practice, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl's theory—known as logotherapy, from the Greek word logos ("meaning")—holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful.

At the time of Frankl's death in 1997, Man's Search for Meaning had sold more than 10 million copies in twenty-four languages. A 1991 reader survey by the Library of Congress and the Book-of-the-Month Club that asked readers to name a "book that made a difference in your life" found Man's Search for Meaning among the ten most influential books in America.

Born in Vienna in 1905 Viktor E. Frankl earned an M.D. and a Ph.D. from the University of Vienna. He published more than thirty books on theoretical and clinical psychology and served as a visiting professor and lecturer at Harvard, Stanford, and elsewhere. In 1977 a fellow survivor, Joseph Fabry, founded the Viktor Frankl Institute of Logotherapy. Frankl died in 1997.

Harold S. Kushner is rabbi emeritus at Temple Israel in Natick, Massachusetts, and the author of several best-selling books, including When Bad Things Happen to Good People.

William J. Winslade is a philosopher, lawyer, and psychoanalyst at the University of Texas Medical School in Galveston.


Brilliant Account! Book Review by Arye Orona
The first section of this book (which makes up over half of the text) consist of Victor Frankl's account of his experiences in the concentration camp. This section seems unique among the Holocaust accounts that I've seen and read because Dr. Frankl approaches the topic from a psychological perspective. He discusses the ways in which the different prisoners react to their (note: men and women were seperated at the camps, so Frankl is mainly disscussing his experiences with the men in Auschwitz) imprissonment. He writes about the psychological effects of being completely dehumanized; of losing even your name, and becoming simply a number. Also he disscusses the effects of not being able to contact loved ones, or even know is they are still living. Another issue that Dr. Frankl talks about in this book is the idea that none of the prisoners of the concentration camp had an idea as to when there imprissonment would end (if ever). Thus, they were faced with the thought of living the rest of their lives as workers at the camps. Dr. Frankl discusses how people can find meaning to life in these conditions. He also describes how finding meaning in life, or a reason to live, was extraordinarilly important to surviving the camp.

One of the most interesting, and disturbing, issues in the book was the idea of the Capo. These were were people put in charge of their fellow prisoners, in order to keep them in line. Dr. Frankl describes these people as, often, being more harsh than the actual guards. This seems to be a disturbing lesson in the abuse of power. This also goes along with Dr. Frankl's discussion of how the camps brought out the true personality of the people within it (after all the social trapping had been stripped away): The cretins, the saints, and all of those in between.

The second half of the book is made up of two sections "Logotherapy in a Nutshell," and "The Case for Tragic Optimsism." These two sections basically describe Dr. Frankl's theory on as to how to conduct therapy (Logotherapy). The idea behind this therapy is that man is driven by his search for a meaning in life. This differs from the psychoanalysis perspective (driven, at this time, by the ideas of Sigmund Freud) in that the psychoanalytic school believed that humans were driven by their unconscious desires. For Frankl, the need for meaning seems to outway the unconscious. In fact, he goes into detail about the negative effects that the abscence of meaning, or what he calls the "existential Vacuum," has on people. To illustrate many ideas, he often uses his experiences in the concentration camps, as well as various cases for treatment (which help to solidify his view of life, and therapy).

I would recomend this book to almost anybody. I feel that it's interesting, and worthwhile. I would especially recomend this to people interested in psychology, as well as those who wish to learn something about the experiences within the concentration camps.

The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun

One of the best ways to make yourself happy is to make other people happy. One of the best ways to make other people happy is to be happy yourself.

Book Description:

Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. "The days are long, but the years are short," she realized. "Time is passing, and I'm not focusing enough on the things that really matter." In that moment, she decided to dedicate a year to her happiness project.
In this lively and compelling account, Rubin chronicles her adventures during the twelve months she spent test-driving the wisdom of the ages, current scientific research, and lessons from popular culture about how to be happier. Among other things, she found that novelty and challenge are powerful sources of happiness; that money can help buy happiness, when spent wisely; that outer order contributes to inner calm; and that the very smallest of changes can make the biggest difference.

Gretchen Rubin's Biography

I'm the author of "The Happiness Project," about the year I spend test-driving the wisdom of the ages, current scientific studies, and lessons from popular culture about how to be happy, to see what really worked. Happily, the book became a #1 New York Times and international bestseller.

On my blog, www.happiness-project.com, I write about my daily adventures in happiness.


My previous books include a bestselling biography of Winston Churchill, "Forty Ways to Look at Winston Churchill," and one of John Kennedy, "Forty Ways to Look at JFK." My first book, "Power Money Fame S..: A User's Guide," is social criticism in the guise of a user's manual. "Profane Waste" was a collaboration with artist Dana Hoey. I've also written three dreadful novels that are safely locked away in a drawer.

Before turning to writing, I had a career in law. A graduate of Yale and Yale Law School, I clerked for Justice Sandra Day O'Connor and was editor-in-chief of the Yale Law Journal. I live in New York City with my husband and two young daughters.



A Great Read! A book review by Phillis T. Smith

This book is part memoir, part thinking person's self-help book. I like the fact that it draws not only on recent research in the new field of positive psychology, such as the work of Martin Seligman, but on the wisdom of thinkers as disparate as Samuel Butler and the ancient Stoic philosopher, Seneca. Many wonderful and wise quotations are included in the text. Gretchen Rubin has done a lot of research and reading, and distilled it all here, attempting to answer some vital questions. Is it possible to become a happier person? Is happiness a meaningful and worthwhile goal? She comes to the conclusion that while we may have a happiness set point, and a great deal of our mood is--researchers believe-- determined by heredity (50% or so), to some degree it is under own control (perhaps 30%). It may seem that someone who is not suffering from a painful mood disorder should be focused on other (more worthwhile?) goals than mood elevation. But happiness, after all, is something just about every human being wants, the goal that motivates much of our day to day striving. And rather than suggesting a life of self-centered hedonism, research indicates that the very factors that make for a meaningful life--good relationships, acting in a loving and generous way, engaging creatively with the world--contribute to happiness.

Will revamping your life and taking a systematic approach to seeking happiness work? Research indicates that it may. "I really am happier," says Rubin after a year of following through on her own personal happiness plan. She goes into enough specific detail here about how she got to her more happy state that I have no trouble believing her. 


Very responsibly, Rubin points out that her intent is to help people who are well become happier, not to treat a medical condition, i.e., depression. I can imagine her book, however, being an aid for those who are mildly depressed, perhaps as an adjunct to medical treatment, though perhaps they need to be a bit easy on themselves and not follow the plan in a perfectionist, pressured way. 


I'm with Rubin when she says that even though we are all very different, learning about someone else's successes and failures can be a better catalyst for change than studying ideas in the abstract. She is generous about revealing the details of her own life--her own "happiness project." What is most transferable is not the specifics--particular actions she decided to experiment with in order to become more happy--but the idea of identifying potential sources of joy, designing steps to take to become happier, making monthly resolutions, carrying through and being accountable--i.e., quantifying the results. The average reader is not going to be as thorough and focused as Rubin was--but in my view that does not negate the value of this book. I'm into progress, I guess, and I believe that even a couple of changes modeled on the plan could make a difference in people's lives.



The book is written in an open, engaging, often humorous style. There is no posturing--Rubin is if anything self-deprecating-- but the writing crackles with intelligence. I found the THE HAPPINESS PROJECT a pleasure to read, and I can imagine people reading it with enjoyment even if they are already happy as clams and have no desire to get with the program. Rubin includes a specific guide for those who want to construct their own happiness plans, and also directs the reader to tools on her web site--nice helpful touches. All in all, a terrific book.